What is your brand? What do your customers think and feel about what you do? And how in control are you of what people say about you?
Too many small businesses invest money and time in marketing, social media and PR but overlook the one essential element they need to get right for these to work.
And that's your brand.
As you'll learn in this masterclass, your brand is so much more than your logo. Discover why it's important to build a brand for your business and what you need to do - with practical advice you can implement straight away (whatever your budget).
After the class you'll have a clear idea of what a brand is, and have steps you can confidently follow to build your own.
Think 'branding' is just for large businesses? In this class you'll find out why creating a brand is essential for ALL businesses and how to create your own - whatever your budget. Here's what you'll learn:
What ‘brand’ really means, and why it’s essential for small businesses
The seven biggest mistakes that companies make with their brands
Why your brand is so much more than your logo, and three BIG branding mistakes made by famous companies
What brand values are, a simple exercise to find yours, and the six core brand elements every small business needs
The three ways you can get a logo (and how to design a logo for free, even if you have NO design skills)
Where to get help to design a logo and what to look for, and how to work with a logo designer to get the best results
Brilliant logo examples to inspire you, and how our own logo has evolved over the years
What a strapline is, and the two main types you can choose from
How one famous strapline changed the entire wedding industry
How to design your brand’s colour palette, and what different colours mean
Why your business needs its own font and how to choose one
How to choose a style of imagery for your business and where to source free photos and illustrations
Two simple but professional exercises to shape your tone of voice
- How Jeremy Paxman and Britney Spears can help you with tone of voice
After watching this class you'll have a confident understanding of what a brand is, what you need to shape your own brand, and have practical steps you can take straight away to build your brand - whatever your budget.
- Watch the Branding Masterclass
- Download the Branding Masterclass slides
- Download the Branding Masterclass ebook
This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 22 years of award-winning copywriting experience, and has worked at some of the world's top advertising agencies.
Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee and many, many more.
Hannah has created and helped build brands for some of the world's largest companies - and many successful small businesses. Today she still consults with a global organisation, helping to shape their brand and marketing strategy.
In this class Hannah will share insights and practical tips based on her extensive experience as a top tier copywriter.