What is your brand? What do your customers think and feel about what you do? And how in control are you of what people say about you?

Too many small businesses invest money and time in marketing, social media and PR but overlook the one essential element they need to get right for these to work. 

And that's your brand. 

As you'll learn in this masterclass, your brand is so much more than your logo. Discover why it's important to build a brand for your business and what you need to do - with practical advice you can implement straight away (whatever your budget). 

After the class you'll have a clear idea of what a brand is, and have steps you can confidently follow to build your own. 


  • Buy now

    Buy our Branding Masterclass and you can watch the class on our learning platform right now.

  • Watch later

    Not ready to watch yet? You can log in and watch (or re-watch) the class whenever you want.


Think 'branding' is just for large businesses? In this class you'll find out why creating a brand is essential for ALL businesses and how to create your own - whatever your budget. Here's what you'll learn:

  • What ‘brand’ really means, and why it’s essential for small businesses

  • The seven biggest mistakes that companies make with their brands

  • Why your brand is so much more than your logo, and three BIG branding mistakes made by famous companies

  • What brand values are, a simple exercise to find yours, and the six core brand elements every small business needs

  • The three ways you can get a logo (and how to design a logo for free, even if you have NO design skills)

  • Where to get help to design a logo and what to look for, and how to work with a logo designer to get the best results

  • Brilliant logo examples to inspire you, and how our own logo has evolved over the years

  • What a strapline is, and the two main types you can choose from
    How one famous strapline changed the entire wedding industry

  • How to design your brand’s colour palette, and what different colours mean

  • Why your business needs its own font and how to choose one

  • How to choose a style of imagery for your business and where to source free photos and illustrations

  • Two simple but professional exercises to shape your tone of voice

  • How Jeremy Paxman and Britney Spears can help you with tone of voice

After watching this class you'll have a confident understanding of what a brand is, what you need to shape your own brand, and have practical steps you can take straight away to build your brand - whatever your budget.


  • 1
    Branding Masterclass
    • Watch the Branding Masterclass
    • Download the Branding Masterclass slides
    • Download the Branding Masterclass ebook


This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 22 years of award-winning copywriting experience, and has worked at some of the world's top advertising agencies. 

Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee and many, many more. 

Hannah has created and helped build brands for some of the world's largest companies - and many successful small businesses. Today she still consults with a global organisation, helping to shape their brand and marketing strategy.

In this class Hannah will share insights and practical tips based on her extensive experience as a top tier copywriter. 


Carolyn Strand

I increased my price by 60% (and got it)

Carolyn Strand

I was working on a proposal and wanted the Pricing Masterclass to give me a boost when putting a price on it. After the class I went in at 60% more than I had initially planned, and this has just been accepted without a blink of an eye. Thanks!
Laura Harmsworth

I'm so pleased I upped my prices

Laura Harmsworth

Listening to your Pricing Masterclass - have learnt more stuff, amazing! Have worked out my cost of time and so pleased I have upped my prices otherwise would not be earning enough to cover that let alone all the other costs.
Kim Willis

Totally inspiring and really helpful

Kim Willis

Thank you for a brilliant masterclass today. It was totally inspiring and really helpful. Highly recommended!
Lucy Mason

Hannah provided so much useful information

Lucy Mason

This exceeded my expectations as I learnt new things such as how to work out the cost of my time. Hannah has a warm and engaging presenting style and provided so much useful information, from top tips, to real life examples, a mantra and podcast recommendations! Thank you, a worthwhile hour.
Zoe Greenhalf

I enjoyed the clear explanations and examples

Zoe Greenhalf

What I enjoyed the most about this class were the clear explanations and examples. I am not good with numbers and business terminology but all the information was simple and succinct.
Jo Clifton

Hannah's support is backed up with credibility and experience

Jo Clifton

Hannah's 'lives' in the group, and other one-to-one interactions and support have always been spot-on and backed up with such credibility, experience and humour! Worth every penny and by far one of my best business decisions. (From Kickstart)
Sally Bunkham

Hannah is fantastic with issues like confidence or imposter syndrome issues

Sally Bunkham

Hannah is fantastic and always on hand to answer any type of issue we are going through, like confidence or imposter syndrome issues. (From Kickstart)
Kerry Coleman

Hannah gave me the confidence to really value my work

Kerry Coleman

From the very first discovery call I had with you, I have completely changed the way I see myself and my business. It has given me the confidence to really value my work, have focus on the types of customers I want to attract and how to reach them. We're only half way through and I already feel my mindset has changed. (From the VIP Club)
Susie Tobias

I got actionable strategies for writing sales copy myself

Susie Tobias

Have you heard about Talented Ladies Club masterclasses? I watched about writing sales copy that gave me actionable strategies for doing it myself. You really should have a look!
Carol Authers

Writing sales copy is so much clearer after watching this class

Carol Authers

Writing sales copy is so much clearer after watching this class. Watch it!!!