Course curriculum

  • 1
    Welcome to the Easy Business Club
    • Welcome to the Easy Business Club!
    • How the Easy Business Club works
    • How to get help
    • How the monthly mentor calls work
    • How to track your progress
    • Helpful links in one place!
  • 2
    1: Foundations
    • Welcome to module one
    • What you will do in Foundations
    • 1: Monthly finance spreadsheet
    • 1: Track your business income and goals
    • 2: SWOT action worksheet
    • 2: SWOT analysis
    • 2: Analyse your SWOT analysis
    • 3: Vision workbook
    • 3: Your perfect day
  • 3
    2: Productivity
    • Welcome to module two
    • What you will do in Productivity
    • 1: Productivity Masterclass
    • 1: Timesheet template
    • 2: Work smarter exercise
    • 2: Work smarter exercise worksheet
    • 2: Analyse your results
    • 2: Use your results to make changes
    • 3: Case study: Amanda Overend
    • 3: Daily power list
  • 4
    3: Pricing
    • Welcome to module three
    • What you will do in Pricing
    • 1: Pricing Masterclass
    • 1: Pricing workbook
    • 2: What do you need to know to price right?
    • 2: How to use the Price It Right worksheet
    • 2: How to fill in Step 1 of the worksheet
    • 2: How to fill in Step 2 of the worksheet
    • 2: How to fill in Step 3 of the worksheet
    • 2: How to fill in Step 4 of the worksheet
    • 2: How to fill in Step 5 of the worksheet
    • 2: Video: How to use Google Sheets
    • 3: How to tell clients you're charging more
    • 3: What to do if a client refuses to or can't pay more
  • 5
    4: Marketing
    • Welcome to module four
    • What you will do in marketing
    • 1: Marketing Masterclass
    • 1: Marketing strategy template
    • 2: Ideal Customer Masterclass
    • 2: Ideal customer worksheet
    • 3: Putting your marketing into practice
    • 3: Marketing plan template
  • 6
    5: Money mindset
    • What you will do in Money mindset
    • Welcome to module five
    • 1: Money Masterclass
    • 2: Write your money story
    • 2: How to change your money story
    • 3: Mindset Masterclass
    • 3: Learn about the Zone of Genius
    • 3: Zone of Genius exercise
  • 7
    6: Sales
    • Welcome to module six
    • What you will do in Sales
    • 1: Watch the Sales Masterclass
    • 1: Download your Sales Masterclass workbook
    • 1: Watch the sales funnel class
    • 1: Download your sales funnel worksheet
    • 2: Understanding objections to purchase
    • 2: How to overcome objections to purchase
    • 3: Start your sales calendar
    • 3: How to use your sales calendar
  • 8
    7: Brand
    • What you'll do in Brand
    • Welcome to module seven
    • 1: Branding Masterclass
    • 1: Branding Masterclass ebook
    • 2: Brand values worksheet
    • 2: USP worksheet
    • 2: Tone of voice worksheet
    • 2: Brand guidelines template
    • 3: The core elements of design
    • 3: Designing a logo
  • 9
    8: Content
    • What you'll do in content
    • Welcome to module eight
    • 1: Content Masterclass
    • 1: Content Masterclass worksheet
    • 1: How to use the Content Masterclass worksheet
    • 2: Nail your messaging exercise
    • 2: Write your key web pages exercise
    • 3: Sales Copy Masterclass
  • 10
    9: SEO
    • What you'll do in SEO
    • Welcome to module nine
    • 1: SEO Masterclass
    • 1: SEO Masterclass worksheet
    • 2: How to plan your keyword strategy
    • 2: SEO keyword research ideas
    • 3: How backlinks work
    • 3: How to get backlinks
  • 11
    10: Resilience
    • What you'll do in resilience
    • Welcome to module ten
    • 1: Confidence Masterclass
    • 1: Download our Confidence Cheatsheet
    • 1: How to feel more confident workbook
    • 2: How to overcome obstacles workbook
    • 3: How to learn from failure workbook
  • 12
    11: Profitability
    • What you'll do in profitability
    • Welcome to module eleven
    • 1: How to analyse your monthly expenses
    • 2: How to save money on your monthly expenses
    • 3: How to plan a credit control strategy
    • 3: How to handle clients who don't pay
  • 13
    12: Review and plan
    • Welcome to module twelve
    • Business resilience
    • 3: The living business plan
  • 14
    Extras
    • Further explanation of how to use timesheet from module 2
    • Download your quick wins and acorns worksheet
    • Find your quick wins
    • Find your acorns
    • How to decide your marketing goals and objectives