Do you find writing emails and newsletters hard? Not sure what you need to send to people, and when? Or where to even start when writing an email or newsletter?

Email marketing is THE most important marketing tool you have. It's also one of the cheapest. And yet too many small businesses are missing out on this powerful opportunity to nurture customers and make sales. 

In this masterclass, award-winning copywriter Hannah Martin will reveal the secrets of professional email marketing, and show you how even solo freelancers and small businesses can confidently use it build relationships and earn more money. 


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In this high value class we'll teach you how to confidently master email marketing that nurtures customers and grows your sales. Here's what you'll learn:

  • Why email marketing is such a powerful tool - and why marketers say it delivers their highest ROI

  • The eight things you need for successful email marketing 

  • Learn how to put together a welcome email sequence, and what needs to be in it

  • How to write a simple cold sales email sequence that's perfect for small businesses and freelancers

  • Why personalisation is so important, and how to get it right (with examples)

  • The easy tech tools we use to enable us to send automated, highly tailored emails that sell while we sleep

  • How to write subject lines that people will respond to

  • The 13 different types of emails you can send to customers

  • How to write newsletters that work

After watching this class you'll understand how email marketing works, and what you need to create powerful emails and simple email sequences. 


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    Email Marketing Masterclass
    • Watch the Email Marketing Masterclass
    • Download the Email Marketing Masterclass slides
    • Download the Email Marketing Masterclass ebook


This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 22 years of copywriting experience, and has worked at some of the world's top advertising agencies. 

Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee and many, many more. 

Hannah's emails have helped brands increase response and sales, and has won her a clutch of copywriting awards. 

In this class Hannah will share insights and practical tips based on her extensive experience as a top tier copywriter. 


Carolyn Strand

I increased my price by 60% (and got it)

Carolyn Strand

I was working on a proposal and wanted the Pricing Masterclass to give me a boost when putting a price on it. After the class I went in at 60% more than I had initially planned, and this has just been accepted without a blink of an eye. Thanks!
Laura Harmsworth

I'm so pleased I upped my prices

Laura Harmsworth

Listening to your Pricing Masterclass - have learnt more stuff, amazing! Have worked out my cost of time and so pleased I have upped my prices otherwise would not be earning enough to cover that let alone all the other costs.
Kim Willis

Totally inspiring and really helpful

Kim Willis

Thank you for a brilliant masterclass today. It was totally inspiring and really helpful. Highly recommended!
Lucy Mason

Hannah provided so much useful information

Lucy Mason

This exceeded my expectations as I learnt new things such as how to work out the cost of my time. Hannah has a warm and engaging presenting style and provided so much useful information, from top tips, to real life examples, a mantra and podcast recommendations! Thank you, a worthwhile hour.
Zoe Greenhalf

I enjoyed the clear explanations and examples

Zoe Greenhalf

What I enjoyed the most about this class were the clear explanations and examples. I am not good with numbers and business terminology but all the information was simple and succinct.
Jo Clifton

Hannah's support is backed up with credibility and experience

Jo Clifton

Hannah's 'lives' in the group, and other one-to-one interactions and support have always been spot-on and backed up with such credibility, experience and humour! Worth every penny and by far one of my best business decisions. (From Kickstart)
Sally Bunkham

Hannah is fantastic with issues like confidence or imposter syndrome issues

Sally Bunkham

Hannah is fantastic and always on hand to answer any type of issue we are going through, like confidence or imposter syndrome issues. (From Kickstart)
Kerry Coleman

Hannah gave me the confidence to really value my work

Kerry Coleman

From the very first discovery call I had with you, I have completely changed the way I see myself and my business. It has given me the confidence to really value my work, have focus on the types of customers I want to attract and how to reach them. We're only half way through and I already feel my mindset has changed. (From the VIP Club)



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