Product development, pricing, PR marketing, sales, social media... virtually every part of launching and growing a profitable business depends on one vital bit of knowledge: who your ideal customers are.

Your 'ideal customers' are the people who need, want, love, can afford and will buy what you do in enough quantities for your to build a sustainable business. 

But who are these people, and how can you find them?

Our Ideal Customer Masterclass guides you, step-by-step through a simple process to uncover your perfect customers. We then show you how to turn a basic avatar into a rounded customer profile - and where to find more of these people. 

After watching this class you'll have a really clear idea of how to find your perfect customers - and the tools and knowledge to get started straight away. 

Once you do, your marketing, sales and pricing will be easier and more powerful. 


  • Watch now

    Buy our Pricing Masterclass and you can watch the class on our learning platform right now.

  • Watch later

    Can't make it live? Book a place anyway and we'll send you a recording to watch afterwards.


In this high value class we'll teach you how to confidently identify and find your ideal customers. Here's what you'll learn:

  • Why it's so important to identify your ideal customers, and exactly what 'ideal customers' means
  • The common mistake too many businesses make when finding their ideal customers 
  • What you can learn from the healthy juice story about motivations to buy and purchase patterns
  • Why niching makes finding your ideal customer easier (and how it earned one mum £17 million)
  • How to research your existing customers to learn who your ideal ones are (and what to do if you don't have any customers yet)
  • Where to find golden insights into what your ideal clients think and how they feel
  • An easy way to turn your research into powerful avatars using our template
  • How many avatars you need (and why you need to create a negative one)
  • How to bring your avatars to life to really get to know your perfect customers 
  • Where to find more of your ideal customers once you've identified who they are
  • How to put it all together as a working process

After watching this class you'll be able to research, profile and find your perfect customers. So you can build products, pricing and marketing they'll love - and will want to buy. 


This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 22 years of award-winning copywriting experience, and has worked at some of the world's top advertising agencies. She also consults with global businesses and schools on their marketing strategies. 

Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee and many, many more. 

Hannah's marketing expertise has helped businesses increase response and sales, and grow their brands.


Carolyn Strand

I increased my price by 60% (and got it)

Carolyn Strand

I was working on a proposal and wanted the Pricing Masterclass to give me a boost when putting a price on it. After the class I went in at 60% more than I had initially planned, and this has just been accepted without a blink of an eye. Thanks!
Laura Harmsworth

I'm so pleased I upped my prices

Laura Harmsworth

Listening to your Pricing Masterclass - have learnt more stuff, amazing! Have worked out my cost of time and so pleased I have upped my prices otherwise would not be earning enough to cover that let alone all the other costs.
Kim Willis

Totally inspiring and really helpful

Kim Willis

Thank you for a brilliant masterclass today. It was totally inspiring and really helpful. Highly recommended!
Lucy Mason

Hannah provided so much useful information

Lucy Mason

This exceeded my expectations as I learnt new things such as how to work out the cost of my time. Hannah has a warm and engaging presenting style and provided so much useful information, from top tips, to real life examples, a mantra and podcast recommendations! Thank you, a worthwhile hour.
Zoe Greenhalf

I enjoyed the clear explanations and examples

Zoe Greenhalf

What I enjoyed the most about this class were the clear explanations and examples. I am not good with numbers and business terminology but all the information was simple and succinct.
Jo Clifton

Hannah's support is backed up with credibility and experience

Jo Clifton

Hannah's 'lives' in the group, and other one-to-one interactions and support have always been spot-on and backed up with such credibility, experience and humour! Worth every penny and by far one of my best business decisions. (From Kickstart)
Sally Bunkham

Hannah is fantastic with issues like confidence or imposter syndrome issues

Sally Bunkham

Hannah is fantastic and always on hand to answer any type of issue we are going through, like confidence or imposter syndrome issues. (From Kickstart)
Kerry Coleman

Hannah gave me the confidence to really value my work

Kerry Coleman

From the very first discovery call I had with you, I have completely changed the way I see myself and my business. It has given me the confidence to really value my work, have focus on the types of customers I want to attract and how to reach them. We're only half way through and I already feel my mindset has changed. (From the VIP Club)