Whether you're an employee, freelancer or business owner, LinkedIn is fast-becoming a social media platform you can't afford to ignore.
Far more than just an 'online CV', LinkedIn is where connections are made, reputations build, jobs filled, clients found and opportunities created. And if you're not actively using the platform PROPERLY, you're missing out.
So how do you get LinkedIn 'right'? There are two things you need to master: your profile and your engagement.
In this class we'll walk you through your profile, explaining what research you need to conduct first, and how to complete all the important sections. By the time you've finished this class you'll be able to knowledgeably and confidently edit your own profile for the specific opportunities you want to attract.
We also explain how to actively use LinkedIn so you get noticed by the right people, and to ensure that you share the right content - and that it's seen. If you ever feel stuck for ideas on what to write or share, this class will help.
It's an unmissable class if you'd love to master LinkedIn, and make full use of the opportunities your competition are currently snapping up.
In this high value class we teach you how to confidently use LinkedIn to achieve your professional goals. Here's what you'll learn:
The secret to AUTHENTIC success on LinkedIn
Why you need to work out your 10 LinkedIn keywords before editing your profile
Two easy ways to work out your keywords
The six pieces of information people use to judge whether or not to click on your profile
An easy way to test your LinkedIn headline
The eight types of keywords that you need to add to your headline
The five golden rules of the perfect LInkedIn photo
Five questions you need to answer before writing your LinkedIn summary
And the four whats it needs to include
The ideal professional-personal balance you need to strike
Eight things you need to include in your experience section to wow
Why your skills section is so important and how to use it properly
Easy ways to get more skills and recommendations (and the two things you need to do)
What LinkedIn karma is - and how to get it
The two reasons why you need to comment more on LinkedIn
The perfect mix of content you need to share on LinkedIn
How to use the 80:20 rule
The secret to writing LinkedIn articles people will love and share
And what to do if you're stuck for inspiration
How often you should post and share on LinkedIn
19 ideas to help you promote your LinkedIn profile
After watching this class you'll be able to confidently and knowledgeably be able to edit your LinkedIn profile for the opportunities and connections you want to attract - and understand how to properly use the platform to become a high valued member, and get engagement on your content.
- Watch the LinkedIn Masterclass
- Download the LinkedIn Masterclass slides
- Download the LinkedIn Masterclass ebook
- Promote your LinkedIn profile checklist
- Links for questions answered
This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 23 years of award-winning copywriting experience, and has worked at some of the world's top advertising agencies.
In the early years of Talented Ladies Club Hannah quickly mastered social media, and personally grew an organic following of over 80,000 people in just four years.
Today Hannah is a go-to business expert for the media and training. She's a business mentor for NatWest's entrepreneur accelerator programme, and has taught business and social media workshops for Country Living Magazine and Mumsnet. (Her Mumsnet training was voted most popular of the day - even beating Instagram!)
Hannah has also written a social media training course for Google.
In this class Hannah will share insights and practical tips based on her extensive experience using social media.