Of all the problems business owners wrestle with, working out how much to charge seems to cause the most frustration. It's also the area where they make the most mistakes. 

Indeed, most of the business owners we have worked with are undercharging - and losing customers as a result. 

Our Pricing Masterclass video is jam packed with practical advice and mindset techniques to help you get your pricing right. 


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In this high value class you'll learn the secrets of growing a sustainable, profitable business with repeat customers who are happy to pay you what you're worth. Here's what you'll learn:

  • Why changing your pricing by just 1% can impact your profit by 11%
  • The five pricing myths that are costing you money – and the five real truths
  • Why you need to work out your ‘transaction price', and how to do it
  • How to put an accurate value on your own time
  • How to work out your profit margin
  • Why all customers are not equal (and which ones to focus on)
  • Why discounting is a luxury you can’t afford (and what you need to do if you DO discount)
  • How to handle two common objections to buying
  • How to stop crossing the line with your pricing
  • The important pricing lesson you can learn from a famous brand
  • The four factors you need to consider when calculating price
  • How to raise your prices with existing customers
  • What you can learn from the gardener’s story
  • Mindset tricks to stop you undercharging – and feel okay about raising your prices

You'll walk away with practical tips you can start implementing straight away so you can finally start pricing for profit. And talk about money with confidence - no more discounting or giving too much away for free!


  • 1
    Pricing Masterclass
    • Watch the Pricing Masterclass
    • Download the Pricing Masterclass slides
    • Download our Pricing Workbook


To help you calculate exactly how much you should be charging for your products and services, we've included our popular pricing workbook. Over five pages we guide you through everything you need to consider when pricing - so you can make sure you're pricing for profit.


This class is taught by Hannah Martin, the founder of Talented Ladies Club. With over a decade of experience in running profitable businesses, and a clutch of advertising awards to her name, Hannah has a wealth of expertise to share.

Hannah is also a popular trainer for companies like Mumsnet and Country Living, a business mentor for Natwest's Entrepreneur Accelerator programme, a campaigner for equality for women in the workplace and in business, and an experienced business coach.


Carolyn Strand

I increased my price by 60% (and got it)

Carolyn Strand

I was working on a proposal and wanted the Pricing Masterclass to give me a boost when putting a price on it. After the class I went in at 60% more than I had initially planned, and this has just been accepted without a blink of an eye. Thanks!
Laura Harmsworth

I'm so pleased I upped my prices

Laura Harmsworth

Listening to your Pricing Masterclass - have learnt more stuff, amazing! Have worked out my cost of time and so pleased I have upped my prices otherwise would not be earning enough to cover that let alone all the other costs.
Kim Willis

Totally inspiring and really helpful

Kim Willis

Thank you for a brilliant masterclass today. It was totally inspiring and really helpful. Highly recommended!
Lucy Mason

Hannah provided so much useful information

Lucy Mason

This exceeded my expectations as I learnt new things such as how to work out the cost of my time. Hannah has a warm and engaging presenting style and provided so much useful information, from top tips, to real life examples, a mantra and podcast recommendations.
Zoe Greenhalf

I enjoyed the clear explanations and examples

Zoe Greenhalf

What I enjoyed the most about this class were the clear explanations and examples. I am not good with numbers and business terminology but all the information was simple and succinct.
Laura Harmsworth

Your advice was a game changer for my business

Laura Harmsworth

The advice you gave my on pricing in the TLC VIP Club was a game changer for my business, so highly recommend people join this and learn from your vast wisdom!
Marie Gabbitas

I feel so much more confident about the value of what I do

Marie Gabbitas

I’ve just finished watching the Pricing Masterclass and I loved it, thank you. I feel so much more confident about the value of what I do and I feel able to stand my ground and be happy with that price.
TLC Team member

It gave me the confidence to put the prices up

TLC Team member

I just wanted to say thank you for the Pricing Masterclass. It gave me the confidence to put the prices up in a contract I was quoting for - and the client has accepted them without question.