Do you find creating sales copy hard? Feel confused and lost when you try to write it? Frustrated because you don't know how to really 'sell' what you do?
If so, you're not alone. Many small business owners struggle to write convincing sales pages, emails, brochures and social media posts and ads. As a result, the hard work they've put into creating their products and services goes unrewarded.
It's disheartening, frustrating and undeservedly leads to too many businesses missing out on sales. But it doesn't need to be that way.
In this masterclass, award-winning copywriter Hannah Martin reveals the secrets of writing sales copy that converts. She lifts the veil on the secrets of high performing copy and teaches you how to structure and write your own sales copy.
In this high value class we'll teach you how to confidently write sales copy that works. Here's what you'll learn:
Why it’s important to sound like YOU when writing sales copy, and an easy trick to make sure you do
The six questions you need to answer before writing sales copy that works
How to structure your sales copy for everything from sales pages and emails to social media posts
Why headlines are so important (and how to write them)
How Hannah Martin got 111% more sales for The Economist with one unusual headline (and what you can learn from it)
The biggest mistake people make with their sales copy, and how to avoid it
How to actually WRITE great sales copy (including KISS and bucket words)
How to make your offers as appealing as possible using a simple formula
How to overcome writer’s block when writing sales copy
After watching this class you'll be able to write powerful headlines and carefully structured sales copy that connects and convinces. So you can start bringing in the sales your business deserves.
This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 22 years of award-winning copywriting experience, and has worked at some of the world's top advertising agencies.
Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee and many, many more.
Hannah's sales copy has helped brands increase response and sales, and even top the UK fragrance charts. (Who knew there was such a thing?)
In this class Hannah will share insights and practical tips based on her extensive experience as a top tier copywriter.