Think SEO is really complicated? Confused by all the complex jargon and conflicting advice on what you need to do to get your website to rank on search engines like Google?
You're not alone! So many freelancers and small business owners we speak to don't have a clue about SEO. And many are, quite frankly, scared of it!
As a result they're missing out on achievable opportunities and quick wins that can help them get free traffic to their website and reach new customers.
THIS is why we created the SEO Kit, a jargon-free online course that helps you to easily DIY your SEO. And finally understand how SEO really works.
The SEO Kit teaches you how to DIY your own SEO. Because, when you understand what search engines are looking for, SEO doesn't just make sense, but you can capably manage your own SEO - just like we do.
And, if you're a freelance copywriter or marketing consultant, this course will give you a good grounding in the knowledge and skills you need to explain SEO to your clients, and advise them and work on a strategy for their own business.
In the past six years we've had over 2.4million visitors from organic search, and we currently rank on page one of Google for 298 search terms.
And that's simply from using the strategy and techniques we share with you in this course.
From the very start of Talented Ladies Club, we've adopted an ethical, 'white hat' approach to SEO, and it's paid off.
While other websites have been penalised, we've not yet been impacted by any Google algorithm update.
Instead of trying to cheat the system, we learned the psychology behind SEO and used it to influence the way we acted online, and how we wrote our content. And this is what we teach you inside this course.
So if you want to build a long term, ethical SEO strategy, this is the course for you.
This course is taught by Hannah Martin, the founder of Talented Ladies Club and the expert behind our own SEO success.
Hannah is an award-winning copywriter with 22 years of experience working for some of the world's top advertising agencies and brands.
Her copywriting work includes writing SEO website copy for BUPA, Ford, Ariel, Waitrose and Google themselves.
Hannah is also a popular trainer for companies like Mumsnet and Country Living, a business mentor for NatWest's Entrepreneur Accelerator programme, a campaigner for equality for women in the workplace and in business, and an experienced business coach.
- Welcome to the SEO Kit
- How to plan your SEO strategy in four weeks
- Quick explanation of some of the terminology we use in this course
- Your monthly SEO checklist
- Your week one SEO checklist
- An introduction to SEO
- How SEO works
- Black hat vs white hat SEO
- Six quick SEO essentials
- How to get Google to crawl your site (and how long it will take)
- How to use your Google Business Profile for local SEO
- Your monthly basics and essentials strategy
- Your week two SEO checklist
- An introduction to keywords FREE PREVIEW
- How to plan your keyword strategy
- How to use Google Trends to find your keywords
- Creative ideas for researching keywords
- Where to use your keywords
- How to use your keywords in images for SEO
- Your monthly keyword strategy
- Your week three SEO checklist
- How to plan your blogs for SEO
- How to write for readability
- How to write your meta descriptions
- How to write a blog
- How to come up with blog ideas
- How to use topic clusters
- Your monthly SEO content strategy
- Your week four SEO checklist
- How backlinks work
- How to get backlinks
- How to use internal and outbound links
- How to use the right anchor text for your links
- Your monthly backlink strategy
- How to optimise your website for voice search
- How to find keyword ideas using Google's Keyword Planner
- How to use Google's Keyword Planner for free
- SEO cheat sheet
- SEO copy checklist
- 12 quick online copy tips
- Online SEO resources
I'm now embracing SEO wholeheartedly
Saves hours of wading through information
I have a much clearer understanding of the basics of SEO
If you're looking for a beginner's SEO course then this is the one for you
A great explanation of how to work out rankings
Hannah certainly knows her stuff when it comes to SEO
Helpful practical tips and excellent checklist
Jargon free and simple to understand and action
I especially enjoyed the emphasis on how to use keywords in your copywriting
Who is this course for?
Our SEO Kit is designed to help small businesses and freelancers DIY their own SEO with confidence, and know exactly what they need to do to rank for the right search terms. It will also help you if you're a freelance copywriter or marketing consultant who needs a confident working knowledge of SEO, and how to use it for your clients.
How much depth does the course go into?
This course will enable you to understand how SEO works, know what you need to do to help a website rank on search engines, and be able to confidently implement key SEO techniques for your own website, or to advise or work for clients on their SEO content. We've deliberately kept the content at a breadth and depth that is important and useful for you to know, without delving into the finer mechanics of detailed SEO expertise for specific websites.
How long do I have access to the course?
You have lifetime access to the course and any updates we make. So you can work through it as quickly or slowly as you wish, and refer back to it as a useful resource whenever you need.
What if I need help during the course?
If you get stuck or having questions while working through the course you can open a discussion on the learning platform and we'll be hapy to help.
I can find information about SEO online for free. Why pay for a course?
Yes it’s true there’s lots of information about SEO online, but how long will it take you to piece together an SEO strategy? And how much is your time worth? £20 an hour? £40? £60? In the SEO Kit we’ve done the hard work for you. We’ve researched the best SEO strategy for a small business and tested it on our own. So you can save time and avoid expensive mistakes - and get it right first time.
How much is this course worth?
A better question might be: how much is extra traffic to your website worth to you? And not just any traffic – people who are looking for exactly what you sell. This SEO Kit teaches you how to find the keywords that will attract potential customers and clients to your website – and help you rank for them. If a consistent stream of customers or clients is worth more than a one-off payment of £199 to you, then this course is a no-brainer investment.
Why buy now?
It takes time for your SEO efforts to reap rewards. So the sooner you start getting it right, the sooner you’ll see your ranking rise – and the sooner you’ll start getting customers and clients flowing to your site from organic search. If you want more free traffic to your on it.